Marketers seeking to increase their ecommerce capabilities have the option of using tools built into social platforms. Take Instagram, which offers shoppable posts with price tags, dynamic ads and product catalogs to enhance shopping experiences, according to an article in Multichannel Merchant. Following are ways in which marketers can use the platform toward their ecommerce objectives.
Through “Insights,” the platform allows you to track and manage your advertising and gain an understanding of your customers’ behavior. The metrics tracked include followers, mentions, overall interactions, impressions and reach.
Price Tags, Dynamic Ads, Product Catalogs
Instagram allows you to use clickable price tags embedded into the posts through its tagging feature. Dynamic ads can target specific demographics according to a set timeframe and budget. And a product catalog for your brand can be optimized using the data and insights obtained through Instagram’s analytics.
For more detail on Instagram’s ecommerce tools, read more in Multichannel Merchant.