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Ecommerce

Six Ways to Use Instagram’s Ecommerce Tools for Marketing

Cheap and easy Video Content Marketing

Marketers seeking to increase their ecommerce capabilities have the option of using tools built into social platforms. Take Instagram, which offers shoppable posts with price tags, dynamic ads and product catalogs to enhance shopping experiences, according to an article in Multichannel Merchant. Following are ways in which marketers can use the platform toward their ecommerce objectives.

Analytics

Through “Insights,” the platform allows you to track and manage your advertising and gain an understanding of your customers’ behavior. The metrics tracked include followers, mentions, overall interactions, impressions and reach.

Price Tags, Dynamic Ads, Product Catalogs

Instagram allows you to use clickable price tags embedded into the posts through its tagging feature. Dynamic ads can target specific demographics according to a set timeframe and budget. And a product catalog for your brand can be optimized using the data and insights obtained through Instagram’s analytics.

For more detail on Instagram’s ecommerce tools, read more in Multichannel Merchant.

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Ecommerce

'Judge Judy' Sheindlin's New Series Finds Home at Amazon Studios and IMDb TV [Video]

Judge Judy star Judith Sheindlin is coming back to television, but it might be a little difficult to find her. She signed a deal Thursday to bring her next series to Amazon Studios, and it will air on the Amazon-owned IMDb TV platform. The news comes about eight months after Sheindlin surprisingly [...]