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Social Media Marketing

Should your brand be using live video on social? [Video]

Publishing original videos is a smart addition to any content marketing plan, but it’s live video that’s taking the content marketing world by storm – many sources have claimed that live streaming video will be the biggest trend of 2017.

First introduced in early 2015, the now-shuttered Meerkat live video streaming app became popular at the South by Southwest festival. Soon after, Twitter launched Periscope, which also features live video streaming. Also in 2015, Facebook Live was made available to exclusive celebrities and media companies, and was made widely available last spring. There are dozens of other live streaming services including YouTube Connect and Snapchat Live Stories.

The 360-degree video format is also a popular way to engage in a new, visual way. A case study by Magnifyreshows that a 360-degree video received about 29% more views than a fixed frame image, and double the viewers who watched the video in …

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Social Media Marketing

The independent creative agency launched a creative campaign for Independent News &Media to support their weekend papers – Irish Independent on Saturday and SundayIndependent. Launching this week, the campaign consists of a national TV advert, Out ofHome, Digital Out of Home, Press and Digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style ofwriting […]