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Social Media Marketing

Should You Use Paid Search in Your Marketing Campaign? Marketing [Video]

Featured image by Aa Amie

Paid search is a powerful advertising strategy that allows you to get your business listed highly in search engines. The premise is simple: You’ll pay a certain amount of money for each click you earn in your listing. You’ll then decide on a number of variables. This can include which keywords and/or demographics you want to target. Also, you’ll want to determine the nature of your ad (i.e., its position, form, and medium). Once listed, you’ll attract traffic to your site and pay for it on a per-click basis (in most cases).

Paid search marketing is available through Google Ads and Microsoft Advertising. Millions of businesses have used it to improve brand visibility, generate traffic, and earn more conversions. However, it’s not a perfect strategy, and there are many benefits and weaknesses you should understand before moving forward.

The Pros of Paid Search

These are some of the most impressive upsides to using …

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Social Media Marketing

New The Suicide Squad Clips Included in HBO Max Teaser [Video]

HBO Max might be one of the newest streaming platforms on the market, but the marketing minds that be at WarnerMedia are doing whatever it takes to get the service into the homes of whoever they can. Saturday afternoon, an action-packed HBO Max teaser was posted to the platform's official social [...]

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Social Media Marketing

in this video, Gary joins a zoom call with a bunch of his followers as part of his experimentation with functional content. Functional content is the concept of using social media to spark some other movement elsewhere. Gary sent out a tweet to join a zoom call which leads to this video you are watching now. He covers a wide range of Q&A focused mainly on building a brand/social media presence and people looking for advice on how to grow their accounts. Topics include being too niche, growing a podcast, people stealing content, dreaming big, and more. If you like this video, consider subscribing to the channel for more videos like this every week enjoy!