Do you need a call-to-action in every LinkedIn post?
How frequently should you be “selling” in your content?
You’ve probably heard it multiple ways:
“Make sure you’re asking for the sale in some posts.”
“You don’t need to sell at all in your posts – the value you provide does the selling.”
As I’ve mentioned before, one of the key steps to becoming a thought leader is providing valuable content for your target audience.
This is why it’s important to find that delicate balance between “selling” and pure value.
Watch this 45-second video to hear my thoughts.
And if you want even more valuable insights, join me every Thursday for my weekly LinkedIn Live Series, Ambitious Outcomes, at 12 pm PT / 3 pm ET.
I share thought leadership tips, LinkedIn best practices, strategies on building brand authority and much more.