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Should Email Marketers Be Worried About Apples iOS15? [Video]

In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release that “privacy is a fundamental human right.”

I mean, sure, Apple also collects metadata like who you’re calling on FaceTime and monitors your heart rate and diet, but isn’t that what all your privacy-conscious friends do?

Still, Apple isn’t just all talk.

The iOS14 rollout showed us that Apple really is serious about privacy concerns and they aren’t afraid to challenge the typical assumptions around online privacy- and iOS15 is no different.

This time, Apple has set their sights on email privacy as they once again aim to protect user’s data from third parties.

The company’s senior vice president of Software Engineering, Craig Federighi, had this to say about the newest innovation:

“Privacy has been central to our work at Apple from the very beginning. Every year, we push ourselves to develop new technology to help users take …

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