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Shopify Announces Online Store 2.0, More [Video]

Shopify announced significant changes to its ecommerce platform aimed at performance, ease of use, and empowering developers. The company also announced a new revenue-sharing model, giving app and theme creators 100% of revenue up to $1 million each year.

During a live event on June 29, 2021, called Shopify Unite, aimed at entrepreneurs and the Shopify development community, the ecommerce platform demonstrated several updates and changes, including what it termed “Online Store 2.0.”

The complete presentation, which ran for about 75 minutes, is available on YouTube.

Online Store 2.0

For small business owners and managers, the most significant announcement may have been the aforementioned Online Store 2.0 or at least a portion of it.

“Today I am going to show you the biggest and boldest upgrade we have ever shipped to the online store,” said Vanessa Lee, Shopify’s online store product director. “Our goal is to give more power to developers while making it even easier …

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