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Serviceplan Beijings Truly Mystical Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China [Video]

Cheap and easy Video Content Marketing

A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital videos, social media posters and merchandising to promote the new Budweiser ME3 fruit flavoured beer on Chinese mobile platforms TikTok and Weibo, helping their client to reach an unprecedented new peak of sales on e-commerce. 

Digital films titled “The Mystical New Spark” and “The Mystical Smile” were shared on TikTok and Weibo, generating over 2.1 billion impressions with click rates of more than 58 million, and views by more than 51 million people in China.  The new product campaign launch for Budweiser ME3 received huge exposure and was ‘Liked’ by at least 10 advertising media platforms. 

Budweiser tasked Serviceplan Beijing with the mission of creating an outstanding campaign to market an epoch-making new product. The Budweiser ME3 beer defies genres …

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Ecommerce

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Ecommerce

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