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Seoul Fashion Week wins over Chinese buyers with digital format [Video]

Cheap and easy Video Content Marketing

Once fashion month draws to a close and the fashion weeks hosted by the "Big Four" fashion capitals –  New York, London, Milan and Paris –  are wrapped up, a number of other runways light up around the world. And this year the challenge for events both great and small was the same: trying to square the circle that is successfully organizing a fashion weekin the middle of a pandemic. Having already witnessed the solutions proposed by the Western fashion powerhouses, it's worth taking a look at Asia. More specifically, South Korea, where from October 20 through 25, the Spring/Summer 2021 edition of Seoul Fashion Week took place in an exclusively digital format, featuring videos from the likes of veteran designer Gee Chun-Hee and the UK's Edward Crutchley. In a leading market for technology, the Korean fashion industry's big event went all in on innovation to adapt to the challenges of …

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