Digital Marketing

SEO Writing Tips for Content Marketing SEOPressor WordPress SEO Plugin [Video]

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SEO Writing Tips for Content Marketing

You have no doubt heard about search engine optimization as a content creator, website owner, or content manager. SEO, as it is abbreviated, encompasses all the tactics employed to guarantee a website is at the highest rank on search engines. This means the articles on a site will appear on the front pages of search engines like Yahoo, Bing, and Google when someone types a query that reflects the keywords used in them.

A high rank on search engines means high traffic for the website in question and higher visibility of the articles a content creator generates.

For business owners and content managers, high online traffic means increased revenue because more than 90% of shoppers are now found online. For content creators, the high visibility of your articles means gaining a competitive edge and becoming the leading solution for people who want to push their products online.

Most people confuse SEO for copywriting.

Is SEO the same as copywriting? No, absolutely no.

SEO is more …

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Digital Marketing

EAT and the QRG - Whiteboard Friday [Video]

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.EAT and the QRG - Whiteboard Friday*************************************** Additional Moz Resources: Beginner's Guide to SEO The Keyword Research Master Guide Moz Pro Free Trial Check out Moz Local about STAT*************************************** STAY IN TOUCH: Moz