Welcome to the race for position no. 1.
Except in this race, we are not the cars. We are not the drivers.
We are the racetrack. And we are competing to be the first choice for every car and driver.
The race is search. The most frequently chosen car? Google, which commands almost 88% of the global search market.
But it’s really no longer a single race car. Research shows, for example, if people are looking for specific products are much more likely to start with Amazon. If they’re looking for images, they go to Google Image. And if they’re looking for how-to videos, they’re most likely to search YouTube. Apple has begun to eat into Google’s market share of searching for directions.
Looking for what people have said about products or things? Facebook surpassed more than 2 billion searches per day. An estimated one in 10 internet users start with TripAdvisor for travel searches. And there are more than 40 million …