Every business looks for a competitive edge. When it comes to digital marketing strategies, success or failure hinges on the strength of your online visibility. Most businesses with an online presence are actively engaged in, or are at least familiar with, search engine optimization. The edge is when your website is found before competing sites for the searches your ideal clients are doing. And while there are as many SEO tactics as there are SEO agencies, some of them may not deliver the value they promise.
In fact, some of them can actively harm your online visibility! We’ll be looking at a few SEO tactics known to be scams so you can avoid them. As with many supposed “quick fixes,” the old adage applies: If it sounds too good to be true, it probably is.
1. Buying Backlinks
Search engines like Google tie the World Wide Web together for us by “crawling” through …