Have you ever heard of SXO? At the border between natural referencing (SEO) and user experience (UX), Search experience Optimization is a concept aimed at maximizing conversions from organic audiences.
Concretely, it is not only a question of making your site go up in the first results of search engines, including Google, but also of improving the experience of your Internet users.
For this, we will obviously start by setting up a natural referencing strategy on its website, based on the three pillars of SEO (content, technique and net linking). But it will also be necessary to work on the user experience (UX) of its site in order to retain and convert Internet users.
💡You can now understand the possible synergy between SEO and UX: not only will your site be well positioned in search engine results, but it will also offer a richer user experience allowing it to generate …