The role of the Sr. Marketing Operations Manager is to focus on streamlining marketing automation processes, marketing databases, and system performance. The role is tasked with establishing repeatable processes and programs that are efficient and effective to optimize and create an agile marketing automation model. We are looking for a problem solver, team player and relationship builder with an experienced understanding of SaaS marketing operations.
Marketing Automation – 5+ years marketing automation systems knowledge (Marketo Expert Certification preferred), including backend admin expertise, marketing lead lifecycle management, revenue cycle management, lead scoring, Salesforce synching, partitions, segmentation, data management, data hygiene, list import standardization, data normalization, and reporting.
Martech management – Direct experience managing and developing marketing automation tech stack integrations, including administrative management of Marketo, Salesforce, Bizible and all associated 3rd party vendors (SnapApp, Swoogo, ON24, iCapture, Uberflip, etc.).
Database management – Manage database hygiene and …