I got to hand it to the marketing team of Calgon Bath Powder. Getting people to buy into the idea that a bubble bath could take away a woman’s, specifically a mother’s, stress was genius.
It was total crap but pretty smart. The inequality of work expected between men and women has been out of balance for a long time. And the health crisis has shown us how the invisible workload mothers carry is just as heavy as it was in 1978 when Calgon launched its ad campaign. The idea that women can have a family and a career yet are paid less and expected to do it all while having it all is exhausting. It takes a toll on our relationships and our mental health.
The idea that any parent can do it all is unrealistic, so no matter how you identify so it’s important to practice self-care with the intent that you are taking care of your mental …