Southeast Asia's digital landscape is evolving at an extremely fast pace. Sebastien Lamy, a partner with Bain's Consumer Products practice, explains how a surge of new digital consumers is propelling the growth of the region's digital economy.
SEBASTIEN LAMY: Southeast Asia is a very dynamic place when it comes to digital. What we're seeing is the market is evolving at an extremely fast pace, probably a little bit faster than other parts of the world. What is interesting is that this extremely fast pace of digital transformation is across the region. Places like Singapore, Malaysia, slightly more developed economies, we're seeing levels of penetration which are starting to be high, and you would expect this. But the fastest pace of evolution can be seen in countries such as Indonesia, Philippines, Vietnam, where we're seeing the number of digital consumers increasing at the fastest pace in the past one year to 18 months.