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Social Media Marketing

Samsung Ascend Partner Portal Update Adds Automated Marketing Engine [Video]

It also now offers personalization for those who sell displays and Samsung Galaxy phones.

An update to the Samsung Ascend Partner Portal now offers a personalized interface and an automated marketing engine. Samsung Electronics America, which launched the updated portal on Monday, also is rewarding partners who interact with the site.

The portal update comes a year after Samsung combined its distinct B2B mobile, commercial SSD and display business partner programs. At the time, Samsung launched the unified Ascend Partner Portal. It aims to make it easier for partners to offer products from the respective businesses.

Partners offering mobile solutions have more reason to attach displays since Samsung enhanced the DeX feature on its Android phones. Last fall, the company added wireless DeX with the launch of the Samsung Galaxy Note20 line. In November, Samsung introduced its first DeX-capable display called the Smart Monitor. Available with 27- or 32-inch displays, the Smart Monitors are optimized for home offices, while including Samsung’s …

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Social Media Marketing

B2B Marketing Exchange Keynote Highlights [Video]

Highlights from Greg Verdino's keynote at the 2021 B2B Marketing Exchange: Next Level ABM virtual conference. microMARKETING and account-based marketing.