Digital Marketing

Sales & Marketing Alignment: Moments of Trust [Video]

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Live with Marketers @ Home Edition
On-Demand Webinar
60 Minutes

In a recent study by Forrester Consulting, commissioned by LinkedIn, 89% of sales and marketers surveyed said their priorities for the next 12 months depend on successful sales and marketing alignment. But, what does this mean in reality?

In our first crossover episode of Live with Marketers and Live with Sales Leaders, our guests Alison Orsi (Vice President and CMO, IBM EMEA), Hans A.T. Dekkers (EMEA Chief Digital Officer & leader of Digital Sales, IBM) and Jeff Davis (Founder and Principal, JD2 Consulting & Author) debated what successful alignment looks like, their successes and challenges in their organisation and with clients, and the impact of misalignment on customers.

Tune in and get involved with the conversation #momentsoftrust

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Digital Marketing

In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.