The long-awaited last month of 2020 has finally come whilst people were longing for this year to end hoping for a fresh start and a pandemic-free brave new world in 2021.
As festive as this December could be, it came with an early “present” and a new broad core algorithm update which Google officially confirmed on 3rd December. It was a rather peculiar core update for the time it happened leaving mixed feelings to SEO specialists about its effect on the search results.
Search experts reflected on what the core update could really mean and shared useful insights as to how the new changes could shape the future of search.
Should we investigate the effects of core updates only through the traditional lens of E-A-T, user experience, and backlink quality? Or maybe consider inconspicuous signals from AI and natural language processing technology?
Google also released a Core Web Vitals FAQ so people get a better understanding of the looming major ranking factor…