LACKAWANNA COUNTY, Pa. (CNN) — Rite Aid is betting that new stores that put pharmacists at the front instead of the back will help it draw customers at a time when competition from online shopping is surging.
The company opened a “store of the future” Monday in Moscow, Pennsylvania.
It includes lower shelves to improve visibility and more natural light, with signs and display fixtures moved away from windows.
In addition to a new location for the pharmacist that makes the person more accessible to customers, the store has a “wellness room” where customers can schedule a visit with a licensed clinician.
— Rite Aid (@riteaid) November 8, 2020
This is the third store of its kind for the chain, and Rite Aid has plans to open two more next year. Its opening …