Imagine that you have a prospective client who wants a more detailed walkthrough of your product before committing to a purchase. You decide to send the client a video meeting invitation to show him online.
The invitation includes a link to a download page, where your client now has to download the application, set up login credentials, authenticate on his phone, and input the meeting ID just to join. Before entering the virtual meeting, he’s already spent 10-15 minutes just on the setup alone, making for a poor meeting experience and inefficient use of everyone’s time.
The business world is more connected than ever before, and the people we work with (colleagues, prospects, clients) can span several states, time zones, and even continents. It’s not feasible to always meet in person, so we depend on video conferencing to help us communicate and collaborate across distances.
But video conferencing often depends on …