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Video Content Marketing

Ricola looks for its everyday efficacy voice [Video]

Amidst a category downturn, Ricola Canada is highlighting its year-round efficacy to increase household penetration.

“Everyday Voice,” a digital campaign created by Toronto agency Fuse Create, features four different videos showing a flapping animated uvula variously screaming, yelping and cheering on mountaintops, mountain bikes, roller coasters and court-side at a basketball game.

“We want to show off the versatility of the product while reminding consumers that Ricola is the perfect partner to them, for any occasion during the year,” says Alok Ummat, director of marketing, of the videos, all of which is from a mouth’s POV. “All the creative is centred around being ‘mouth-forward.”

According to its insights, lozenge demand is actually more year-round than anticipated, with 30% of people relying on the product for relief beyond cough and cold season. While focusing on “everyday use” was something the brand explored in its first Super Bowl buy, it’s testing everyday messaging around things like tired voices throughout the year, rather than one …

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Video Content Marketing

Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute [Video]

In this episode, host Will Francis captures some insights and tips on the world of #copywriting from three experts from diverse backgrounds.Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO.Tom Doorley, columnist, and writer offers sage advice on how to improve your writing.Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting.The global standard in digital marketing certification!Interested in becoming a DMI Member?:https://bit.ly/3enSStzIntroduction (Pamela Foley) 00:00 How is writing for SEO different from writing for a newspaper article? 1:10What are the components to writing good SEO? 1:57How has RankBrain affected your written content? 3:23What would be some tips for writing good SEO content, and what would you avoid doing? 4:34What is brand storytelling through written content? 7:01What would be your keyword strategy? 9:22What 5 top tips can you give to help the viewers get their content seen on search engines? 11:04 (Tom Doorley)Do you have a process for writing? 13:22How do you capture ideas for your writing? 16:24How important is it to have an editor? 17:17What would be your top tips to improve someone's writing? 20:36Is it important to consume written content yourself to become a better writer? 22:50(Kerry Harrison) Where are we at with copy and AI? 25:15What are the main limitations with AI in terms of copywriting? 28:49Is The Turing Test used for testing creative work to see if it was created by humans or AI? 32:48What does the future hold for copywriting and AI? 34:57The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite - https://bit.ly/2QOEp1BLinkedIn - https://bit.ly/3gv4IVqFacebook - https://bit.ly/3tOWPhwTwitter - https://bit.ly/3eoGj12Instagram - https://bit.ly/3tN62qi

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Video Content Marketing

What Your Business Can Learn from TikTok Ads | KWSM a digital marketing agency [Video]

https://KWSMdigital.comIn this video, Digital Marketing Strategist Brianna Zambrano talks about how to use TikTok ad tactics to improve your social media ads.If you have questions you'd like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook: http://www.facebook.com/KWSMTeamTwitter: http://www.twitter.com/KWSMTeamLinkedIn: http://www.linkedin.com/company/KWSMTeamYouTube: http://www.YouTube.com/KWSMTeam

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Video Content Marketing

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