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Video Content Marketing

Revolution Through Evolution: The Antidote to Failed Transformations [Video]

In my latest video short, I talk through one of the 10 Adapt Manifesto principles: Revolution Through Evolution. In the manifesto itself, we contrast this concept with “big bang” transformation in this way:

Adaptation is an ongoing series of changes, not a one-time event. Start and sustain an ongoing journey of adaptation with a series of sequential steps that allow you to pivot within well-defined boundaries.

https://adaptmanifesto.org

I’m sure you’ve all seen the research that indicates that most digital transformations fail. This was true even before the pandemic ushered in the era I call the Never Normal. But the odds of one-and-done transformation success is even lower today. Instead, organizations need to retool for always-on adaptability that favors frequent, smaller (but still strategic) change.

Watch this three-minute video for more about this important characteristic (and competency) of any adaptive business.

And remember: The Adapt Manifesto collects seven values and 10 principlesto guide leaders in fostering greater …

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Categories
Video Content Marketing

5 Reasons Why You Should Include Video Marketing Into Your Content Marketing Strategy [Video]

5 Reasons Why You Should Use Video Marketing for Your BrandIn this video I am sharing 5 reasons why you should include video marketing into your content marketing strategy, especially in the year of twenty twenty-one leading to twenty twenty-two.REASON #1Video Marketing Is Expanding And In Demand:We've all seen how quickly social media has exploded over the past few years, and now people are turning more and more towards visual content (aka video content) as opposed to written content for their information. This means that video content marketing is becoming increasingly important because it helps tell your story better than any other medium can by capturing attention through visuals!REASON #2Video Marketing Connects Emotionally:When someone sees your product or service they may be intrigued by it, but they may not necessarily connect with the product or service unless there is an emotional connection. Videos make you feel something and evoke emotions from your customers, which makes them more likely to get to know your brand better!REASON #3Videos Are Easy To Share:Video content is much easier to share than text-based content because videos are easily consumable compared to lengthy blog posts or articles. Videos also work well on social media platforms like Facebook, YouTube and Instagram which makes it incredibly simple for you to connect with your audience on a regular basis!REASON #4Your Niche Competitors Are Already Using Video Marketing:The biggest reason why you should be using video marketing is because your competitors are probably already using it. In today's day in age, if you are not on social media and creating videos for your customers, then you're missing out. Your competitor's are already using video marketing to drive business... because they know that it works!REASON #5Video Marketing Is The Perfect Way To Keep Customers Engaged:With high expectations for customer service, businesses have to be able to give customers the best experience. Video marketing is becoming huge in giving people a look behind the scenes at your company which builds trust and credibility! The video marketing trend in social media will only continue to grow, especially with video content consumption on the rise.As you can see in these simple ideas, Video Marketing is becoming more and more important in today's society, which means that video content will be the perfect way to keep your customers engaged. It also helps you tell your story better than any other medium can, by capturing attention through visuals! The benefits of video marketing are abundant and in demand. If you are not already using it, I hope you will soon. If video marketing sounds like something for you but you're not sure where to start, reach out to me. I will be glad to help! I also encourage you to leave a comment and let me know your thoughts around video marketing. Are you already using? What are the challenges? Would love to hear from you! While there are some incredible talented video professionals out there, my agency @Ytinga_agency have a team of experts that can guide you on a journey towards success with video marketing. Let us know what video content resonates best with your business or organization so we can create an incredible video strategy that drives sales and builds trust within your company.#smallbusiness #videomarketing #videostrategy #conversion #videodata #digitalmarketing #brandstrategy #healthcare #immigrationlaw #adagency #agency #producer #integratedproducer #entrepreneur #technology #startup #pr

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Video Content Marketing

How One Manufacturer Uses Video Marketing To Increase Awareness & Leads | Ep. 144 [Video]

Video content will be a must-add to your marketing plans after listening to this episode, so get out your notebook. We talked about video marketing strategies with a manufacturer who recently won several awards for their content … and there’s one surprising tip we can’t wait to share with you. Ben Roberts is the North American Marketing Director for Kebony, a manufacturer of wood cladding that recently won several 2020 Telly Awards for their Design vs. Build series. Ben shares everything from how they produce the stunning videos that have become part of what makes Kebony such a successful building materials brand to how they use the videos to drive leads and sales.

Categories
Video Content Marketing

Meet & learn from top industry leaders with the DMI Game Changer Series. Get the insights and knowledge you need, to keep ahead in the digital marketing game.In this webinar, our host Will Francis will speak with Kevin Nave, Digital Marketing Manager at Workplace from Facebook. Kevin has 8+ years of experience, covering SEO, Content, Localisation, Email, Conversion Rate Optimisation, Website Management, and Paid Media.Kevin will be covering how to best optimize your digital marketing strategy, as well as telling us how he got to where he is today, and how DMI helped him along the way.The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite - https://digitalmarketinginstitute.comLinkedIn - https://www.linkedin.com/school/digital-marketing-institute/Facebook - https://www.facebook.com/DigitalMarketingInstitute/Twitter - https://twitter.com/dmigroupInstagram - https://www.instagram.com/dmigroup/