Digital Marketing

Retail Marketing: Cutting Through the Noise – Episode 7 (LinkedIn Series) [Video]

10 part LinkedIn series concentrating on assisting merchants having problem with the COVID-19 situation, by offering advertising and also innovation guidance.

Insights from:
Rachel Murray – Fountain
Radek Stejskal – ADAMAPP
Stepan Kopriva – Blindspot Solutions

In this episode:

We understand the world of retail is unbelievably hectic now, however it's so important to take a while for "calculated breathing time".

What should retailers be taking into consideration?

Main takeaway: it's time to begin evaluating as well as placing to great usage every one of that information you have actually gathered over the in 2015 or two!

Firstly, is your objective tracking established effectively?

Do you understand which marketing activities drive your most profitable customers?

… How about right back to the key words or ad level?

If marketing budgets are tight, then knowing what works makes it much easier to make the decisions of where to spend your cash in the future.

Rachel's LinkedIn account:




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Digital Marketing

How To Build Relationship Capital On LinkedIn [Video]

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Digital Marketing

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]