May 29, 2020
Having spent much of the last year working with Microsoft, helping them to reframe and reenergise their focus on their markets, it dawned on me how important their acquisition of LinkedIn was a few years ago.
While $26 billion might seem a hefty sum for what might seem like a side business, I don’t see it that way.
Networks are the future of tech companies. Networks are what connect people, and it’s in those relationships that value is created. Value in the form of co-created content, value in the form of mutual opportunities, value in new sources of revenue. And the exponential effect of networks, means that as the network grows, that value multiplies.
Maybe it’s not surprising then, that the tech geek behind Reid Hoffman’s brainchild, Kevin Scott, was the man chosen by Microsoft CEO Satya Nadella to be the new CTO of the combined Microsoft group. As Nadella …