Creating an engaging social media presence for your business is a crucial way to connect with the intended target audience. Social media is centered around reaching new audiences and forming relationships. To engage social media users, businesses share engaging content that interests and resonates with the target audience.
Hosted by Digital Content Producer Todd Schnick and various Denim Marketing team members, The Marketing Thread is a series of short snackable videos released monthly discussing current marketing trends.
In this feature, Todd is joined by Denim Marketing Founder and President Carol Morgan to discuss the elements and topics used to create engaging social media content.
Creating Content that Resonates
To attract the business’s target audience, engaging social media posts should focus on interesting subjects and include attention-grabbing content to draw in the audience. As well as sharing interesting content, businesses should invite followers to respond and comment to begin social media conversations with potential customers. …