Facebook was very late to the CCPA party, perhaps presuming that because its tracking Pixel is technically free, it didn’t fall under the regulation’s definition of data selling.
Enforcement of CCPA went into effect on July 1. As of that date, Facebook opted all advertisers into its new Limited Data Use solution for CCPA compliance — whether they already had a solution in place, aren’t affected by CCPA or not. The feature restricts the ability to reach and retarget California residents.
Then, as of August 1, it changed the default settings again, potentially leaving many advertisers unprotected. (Google rolled out its CCPA compliance solution, called Restricted Data Processing, last November.)
To dig into these issues and the implications for advertisers, I spoke with advertising and data intelligence experts Simon Poulton, VP of digital intelligence at Wpromote, and Akvile DeFazio, president of AKvertise, Inc. on Live with Search Engine Land.
We discussed …