All across the country, top producing agents and teams are starting to get back to basics.
The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line:
That means relationship marketing– the systematic cultivation and nurturing of relationships to grow your business– is having something of a moment.
One of the earliest adopters of this strategy in the real estate tech space is Contactually CEO Zvi Band. In order to get a sense of what relationship marketing looks like with the tools available in 2019, we sat down with Zvi and picked his brain.
Here’s what we learned:
Escaping the Tyranny of the Urgent
Smart automation of daily relationship marketing tasks helps agents escape the daily grind of small tasks that demand immediate attention. Like any entrepreneur, Realtors need to focus on the big picture work that will actually propel them forward.