Regulators are considering a breakup of the Google empire including a forced sale of its dominant web browser Google Chrome and certain aspects of its ad-tech stack.
A Politico report cites several sources with knowledge of the discussions taking place as the U.S. Department of Justice and several state attorneys general prepare to file suit against the online behemoth.
Official proceedings are expected to take place within weeks, following months of speculation over how government officials intend to rein in Google’s dominance of the $130 billion a year online advertising business—of which Google controls 37.2%.
Google Chrome commands a 66.3% global market share, according to GlobalStats. Its ad stack, popularly referred to as DoubleClick, comprises both buy- and sell-side tools as well as its dominant ad-serving tool.
This set of tools, as well as Google’s “closed” operating model, has prompted many to accuse Google of exerting undue control over all aspects of the online …