For years, marketers have pushed messages out to their customers and then sat back and hoped for a response. This form of “conversation” is incredibly limiting because it’s one-way — customers can’t tell you why they ignored an ad or responded to a call to action. That’s all changed with the arrival of Facebook’s click-to-Messenger ads.
These ads send users into a Messenger conversation with your business with a call to action that reads, “Send Message.” They are powerful because they allow businesses to tailor the conversation based on the specific user, and they reach users where they’re already spending their time: Facebook. Messenger already has 1.3 billion users each month, and about 53% of those users would prefer to do business with companies they can message directly.
From text to transactions
No matter what a business hopes to achieve, ads that click to Messenger can play a key role in reaching and engaging audiences. Every interaction in your …