Formerly Buy.com, Rakuten.com is an online marketplace run by Rakuten Inc a successful Japanese e-commerce platform.
In this article we will look at, 1) what is Rakuten?, 2) Rakuten.com (Formerly Buy.com), 3) how to sell successfully on Rakuten.com?, 4) advantages and disadvantages of selling on Rakuten.com, 5) taking precautions on Rakuten.com, and 6) Rakuten.com success stories.
Rakuten Inc is an e-commerce and internet business originating from Tokyo, Japan. The company was created by Hiroshi Mikitani in 1997 as MDM Inc. He still serves as the Chief Executive. The Rakuten Shopping Mall or Rackuten Ichiba began operations in May 1997 and is the largest such site in Japan. It is also the largest in the world by sales figures. In 1999, the company name was changed to Rakuten Inc. The name itself derives from the Japanese word for optimism or rakuten.
By 2012, the company was earning US$4.6 billionand bring in operating …