“Hey Alexa, play X radio station.”
The way we tune into our favourite audio channels has changed much over the past few years. This trend is set to continue as new voice and listening technologies become more mainstream and platforms from streaming to podcast become increasingly popular.
It’s these changing modes of listening that’s driving the exceptional growth in the audio industry, offering media owners and advertisers more opportunities to reach new and larger audiences at convenient times and in a more personalised way.
Off the back of their presentation at TRB’s Power of Audio conference, James Butcher Head of Digital Audio at NZME and Richie Culph Rova Content Director at MediaWorks speak to StopPress about what’s trending with this channel and where the opportunities are for New Zealand brands.
What are the current digital audio trends disrupting the way we consume radio?
Richie:The transition to digital that’s been evident with other mass media like Print …