Global Lead, Market Development
What is quantum marketing?
Well, it’s a theory. A grand, unified theory. A way of seeing the world (of marketing). And it’s a theory best explained through a story—a story about the history of the atom.
For centuries, scientists believed that atoms worked like this:
According to this model, the atom consists of a nucleus and a bunch of adorable little electrons, making neat, predictable circles around that nucleus. Scientists called this the planetary model of the atom because it mimicked the physics at work in outer space. Planets make neat, predictable circles around stars. That’s why the planetary model made so much sense.
With the planetary model in hand, scientists could now explain the entire universe top to bottom, and it was a very happy time in Scientist Land. But unfortunately, it came to a tragic ending in the 1920s. In the 1920s, a clique of clever new scientists began to argue that …