Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know:
A YouTube channel description is the text on your channel’s “About” page. It helps viewers understand what to expect from your brand.
A YouTube video description is the text below each of your videos. It helps viewers find your content and decide whether to watch it.
Done right, YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help your videos rank in YouTube’s “suggested search” function.
So how do you craft descriptions that work? Here are some of our favourite strategies.
20 tips for writing effective YouTube descriptions
1. Use specific keywords
Choose 1-2 keywords that accurately describe your content to maximize search traffic to your video. Include them in your video’s description and title to increase its chances of ranking in potential viewers’ search results.
The same goes for your channel description. YouTube’s algorithm places a lot of importance on the keywords in your About page. Use them wisely.
Not sure what keywords to use? Tools like Google Ads Keyword Planner and Google Trends can help you get started.
Simply type in the words that best describe what your channel or video is about and Google will suggest the closest related keywords.
2. Repeat your keywords
Repetition lets YouTube know a particular term is relevant to your video or channel. Use your keyword two to three times for best results. Anymore than three, and it may get flagged as keyword stuffing.
3. Find complementary keywords
Include related keywords in your descriptions. This provides viewers with extra information about your content. It also helps you rank for those terms in Google and YouTube searches.
For example, this Exploring Alternatives description includes complementary keywords like “zero waste,” “reduce garbage,” and “low waste.” Even better, they all fit in the first sentence!
4. Tell viewers what to expect