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Video Content Marketing

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Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know:

A YouTube channel description is the text on your channel’s “About” page. It helps viewers understand what to expect from your brand.

A YouTube video description is the text below each of your videos. It helps viewers find your content and decide whether to watch it.

Done right, YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help your videos rank in YouTube’s “suggested search” function.

So how do you craft descriptions that work? Here are some of our favourite strategies.

20 tips for writing effective YouTube descriptions

1. Use specific keywords

Choose 1-2 keywords that accurately describe your content to maximize search traffic to your video. Include them in your video’s description and title to increase its chances of ranking in potential viewers’ search results.

The same goes for your channel description. YouTube’s algorithm places a lot of importance on the keywords in your About page. Use them wisely.

Not sure what keywords to use? Tools like Google Ads Keyword Planner and Google Trends can help you get started.

Simply type in the words that best describe what your channel or video is about and Google will suggest the closest related keywords.

2. Repeat your keywords

Repetition lets YouTube know a particular term is relevant to your video or channel. Use your keyword two to three times for best results. Anymore than three, and it may get flagged as keyword stuffing.

3. Find complementary keywords

Include related keywords in your descriptions. This provides viewers with extra information about your content. It also helps you rank for those terms in Google and YouTube searches.



For example, this Exploring Alternatives description includes complementary keywords like “zero waste,” “reduce garbage,” and “low waste.” Even better, they all fit in the first sentence!

4. Tell viewers what to expect

If you

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Video Content Marketing

Authors, small business owners, Whatever marketing challenges you face 11/26 by hollischapmanshow [Video]

Challenge #1 => ?I Don't Have Enough Traffic!?- Get all the traffic you'll ever need. Hollischapmanshow automates free traffic by getting your marketing messages MASS exposure across all the hottest networks… at the same time! ?Online Advertising is CRAZY Expensive!?-Our software ELIMINATES the need for paid ads. Hollischapmanshow includes precision tools that let you find powerfully engaging content, create attention-grabbing videos, AND generate non-stop traffic! ?Competition & Ad Costs Have Put Facebook, YouTube & Instagram Out of Reach!?- Easily exploit RAPIDLY growing networks like TikTok, Medium & Reddit for audiences your competition isn't even aware of! the hollischapmanshow connects you with millions of prospects on multiple untapped platforms Don't Have Time To Find or Create Engaging Content?-Market Pulse Tracker: our proprietary built-in search engine, finds the hottest trending viral content for you from Instagram, Twitter, Reddit & more. Also, included is our industry-first ?deep search? technology to exploit viral influencer posts using keywords, hashtags & engagement stats! ?Creating Content & Videos Is A Hassle!?-Enjoy stunning done-for-you video templates you can customize in seconds… Even use videos made by OTHERS! Change backgrounds, images, texts & logos for eye-popping branded videos in minutes… without ANY experience. I'd Prefer Not To Make Videos At ALL-No video? No problem! You're covered with our first-of-its-kind "social video calendar" that's loaded with 365 COMPLETELY done-for-you videos … Schedule these to social media daily for a hands-free boost in engagement, branding and exposure!

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Video Content Marketing

What Equipment And Software Do You Need For Video Marketing? [Video]

One of the most common questions I get about video marketing is what kind of equipment to use, and what software is needed. You'll be surprised at how cheap and easy it is to become a video marketing pro!

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Video Content Marketing

The story behind StoryTap’s evolution during the COVID pandemic and the unique ways that it evolved.Full Video Interview with Bernadette Butler (StoryTap) here: https://growthbysabir.com/home/winning-with-customer-video-experiences-bernadette-butlerTopics covered: video marketing,customer feedback,customer reviews,reviews,ratings,customer surveys,consumer marketing,video marketing tips,video marketing for business,video marketing strategy,video marketing trends,online video marketing,video marketing for small business,video marketing 2021,youtube video marketing tips,video marketing youtube,business video marketing,video marketing tutorial,how to do video marketing,video marketing statistics,video marketing strategy 2020

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Video Content Marketing

https://www.gfk.com/behavior-change-hubhttps://www.gfk.com/bahavior-change-video-seriesMosa Meat are a food technology company based in the Netherlands. Mosa Meat’s mission is to completely reshape the future of food: making it better for us, the planet, and for animals. How are they doing it? Simple, by creating the world’s kindest burger using cultivated beef.We caught up with Maarten Bosch, CEO of Mosa Meat to get his perspective on the changing demands of consumers in the meat category, and how he sees the role of the supplier playing an integral role in the changes to come.Discover how Mosa Meat understand patterns of consumption and the key factors that affect consumer decision and purchase behavior, when it comes down to meat consumption. 0:48 Bosch explains that the main factors affecting the purchase decision of possible consumers are: - Animal welfare - Positive impact on the environment - Improved consumer health This is especially true for younger generations of consumers. 1:26 He also explains that as time passes by and due to economies of scale, their product will become more affordable. According to him, he goes on, this is so, because production will be done on a lower price, having a positive impact on price levels for consumers. Climate change and helping towards a better climate is Mosa Meat's main mission, as Bosch goes on explaining. This is so because animals produce greenhouse emissions. However what consumers want is meat and not necessarily negative externalities on the climate that are associated with meat production. He goes on and explains that with Mosa Meta's way of production, 97% of greenhouse emissions that would come from the meat production industry could be reduced. They are not telling the consumer to replace or change their meat consumption pattern, as Mosa Meat is also meat, they're improving the way meat is produced, having a positive impact on climate change.This video is a part of an interview series with industry experts regarding their views on the five major forces for change defining the FMCG landscape.Follow us on social media!Subscribe to our YouTube channel: https://www.youtube.com/channel/UCOOOIsHK_LAUlDvYIATA-BQGfK on LinkedIn: https://www.linkedin.com/company/gfk/GfK on Twitter: https://twitter.com/gfkGfK on Instagram: https://www.instagram.com/gfk.insiderImprint: https://www.gfk.com/legal