The holiday shopping season is about to explode onto the ecommerce scene. With Deloitte expecting ecommerce holiday sales to grow to 35%, this will be the first peak season for many brands to start relying heavily on digital sales due to the effects of COVID-19.
If you’re one of them, you can get overwhelmed by the torrent of incoming data from pandemic-fueled opportunities. You’ll need quick answers to upscale. But breathe easy – ecommerce analytics, and cohort analysis in particular, can give you the insights to move fast.
Even if you’re already building reports to track sales and marketing conversions, it’s possible to dive deeper into your data. Cohort analysis does this by measuring buying behaviors among customer segments. Through the report, you can boost customer retention by intervening at the right time and hone your promotional strategies to maximize sales this holiday season.
Cohort analysis explained
A cohort is a group of customers with shared characteristics. It could be the first …