The brand campaign includes 2 weeks of associate sponsorship on Big Boss Telegu 2020, print, digital marketing and social media amplification.
E-learning app Practically has kickstarted its first-ever brand campaign around the theme – ‘Bring Learning Alive’. Through the campaign proposition ‘Bring Learning Alive’, the company aims to highlight its USP of intelligent, interactive and immersive learning experience driven by 3D videos, simulations and Augmented Reality. The rationale for the campaign is guided by the main features of the app – life-like video content, hands-on learning, experiential learning, access to subject experts, live classes and meet proton – the official brand mascot, all of which add to the enhanced and engaging experience for the user.
“The objective of the campaign was to create awareness about the brand and showcase exactly how Practically brings learning alive for students through its immersive features. The 30 sec TVCs highlight all the main features …