Article provided by: Pantelope
Pay-per-click (PPC) is a powerful search engine advertising tool by Google that allows owners of websites to advertise their Web content at the top of a search engine results page (SERP). Pantelope is a PPC company in Los Angeles that plans, implements, and manages PPC campaigns for website owners so they can focus on the more essential things in life and the many tasks of running a business.
The Importance of Being on Top
Every time an Internet user types a search query (or keyword) into a search engine (such as Bing, Yahoo, or Google), a list of results is displayed by the search engine. The content that appears at the top of the first SERP gets roughly 72% of all clicks. That means 72% of all organic search traffic is going to the first result on the first SERP. As you can imagine, that much traffic correlates to a higher volume of sales for that …