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Hey everyone, I’m Neil Patel, and today I’m going to share with you on how you should measure the ROI of your paid advertising campaigns.
Sure, Facebook and Google they try to tell you the ROI that you’re getting, but you know what? They are wrong.
The numbers you’re getting from your Facebook and AdWords usually accounts always show more conversions than you’re getting. Just check out your products, your e-commerce store, your lead generation. Whatever you’re trying to get, your leads, I bet you AdWords, Facebook and even Google Analytics show you more conversions than what you’re getting.
You need to be looking in your database.
Now, in general, the numbers are off not just for you, not just for me, but for almost …