Political manifestoes are marketing tools Prof. Jonah MyJoyOnline.com [Video]

Senior lecturer at the University of Ghana, Prof. Kwesi Jonah has described both the New Patriotic Party (NPP) and National Democratic Congress (NDC) campaign manifestos as “marketing tools”.

Speaking on NewsFile, Saturday, Dr Jonah said that an analysis of the manifestoes of political parties shows that they are merely “vote-catching instruments” used to bag votes.

“In Ghanaian politics, the manifesto has come to perform 2 contradictory functions; on the one hand, to the political parties the manifesto is a vote-catching instrument, it is a marketing tool; this is something I’m going to use to bag all the votes I can get. Therefore the more promises I put in it, the higher the chances of collecting these votes,” he said.

On the other hand, he indicated that these same manifestos are forced to “become the foundation of the medium-term development agenda” of the party that is voted into government. These promises …