In today’s online marketplace, customers more than ever are expecting brands to understand and anticipate their unique requirements and present them with targeted, specific advertising that meets these needs.
This is added to by the rise in social media marketing becoming the go-to place to get your message across. By targeting people in the places they spend their time (Facebook, Instagram, Twitter, TikTok, etc.), brands can reach their target audiences in new and innovative ways.
But it’s not enough to simply showcase your product on these channels. The careful use of personalized marketing is vital for showcasing how your product or service can help each individual customer.
How Netflix is an excellent example of personalized marketing
Netflix is brilliant when it comes to personalized marketing. Their “recommended” section is tailored for each customer based on what they’ve watched, binged, or rated, giving you a quality selection of shows and movies to watch next.
But Netflix actually goes a step …