Categories
Digital Marketing

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads [Video]

If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch up with old friends. It is now a powerhouse of advertising tools and resources. Paul Potratz, Owner of Potratz Partners Advertising joins us to discuss Facebook and how to best use it for your business.

From Paul’s perspective, dealerships that have not seen the ROIs they expected from Facebook advertising are likely taking the wrong approach. Many businesses advertise on Facebook the same way they would advertise on radio or TV; by just making announcements. Facebook is designed to create conversations. By giving consumers to option to message your dealership directly through Facebook, you have opened a unique line of communication.

To entice more consumers to start a dialogue through Facebook, the messaging behind the ad’s call to action has to be correct. …

Watch/Read More
Categories
Digital Marketing

How To Build Relationship Capital On LinkedIn [Video]

You may also like 0 Comments Join the conversation Your email address will not be published. Required fields are marked * Mandy McEwen Mandy McEwen is the Founder and CEO of Mod Girl Marketing. She was named a top 24 B2B marketer by LinkedIn, listed by Search Engine Journal as a top 12 SEO expert, […]

Categories
Digital Marketing

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]