Patagonia sparked controversy by hiding the phrase 'Vote the a**holes out' on a tag inside its latest line of shorts.
The outdoor clothing company's crude call for customers to vote – seen by many as a not-so-subtle shot at President Donald Trump – went viral on social media over the weekend after it was spotted by eagle-eyed fans.
A spokesperson for Patagonia – which has long been engaged in environmental activism – confirmed that the political message was weaved into the tags on the waistband of its 2020 'Men's and Women's Road to Regenerative' organic stand-up shorts.
'We have been standing up to climate deniers for almost as long as we've been making those shorts,' spokeswoman Tessa Byers said.
Byers said the phrase has been a favorite of Patagonia founder Yvon Chouinard for years, adding that it was not explicitly directed at Trump.
'It refers to politicians from any party who deny …