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Digital Marketing

Paid Social Requires Being a Strategist at Heart: Essences Deborah King Beet.TV [Video]

Cheap and easy Video Content Marketing

LONDON – Social media usage has surged during the coronavirus pandemic as homebound consumers rely on platforms like Facebook, Instagram, Snapchat and Twitter to stay connected with the outside world. As marketers seek to reach those consumers, they face the daunting task of creating omnichannel campaigns among “walled gardens” that aren’t readily transparent and have overlapping audiences.

“We would like to have cross-channel attribution, reach and frequency, and control,” Deborah King, vice president of media activation paid social for the EMEA region at Essence, a unit of WPP’s GroupM media-buying firm, said. “Due to that not being available, it really opened up a lot of creative and innovative ways for me and my team to plan paid social campaigns.”

In this episode of “Delivering on the Promise of Omnichannel Advertising,” a Beet.TV series presented by Mediaocean, King described how marketers need to approach their paid social campaigns.

“Social is one of the biggest ecosystems where you have to be …

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Digital Marketing

How to read CSV file in Python | Python CSV Module | Python Tutorial | Edureka [Video]

** Python Certification Training: **This Edureka video on "How To Read CSV File in Python", you will learn how to perform read and write operations using Python CSV module. Below are the topics covered in this session:Introduction To CSV File In PythonWhy Do We Use CSV File?CSV OperationsCoding

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Digital Marketing

In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.