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Social Media Marketing

How Government & Public Sector Leaders Can Be Social Media Influencers [Video]

I’m back with you again, but this time I’m going to speak to you about how public figures, senior leaders and politicians can be influencers online.I recently read an article in Irish media actually criticising politicians for attempting to become influencers on social media.I kind of got a bit annoyed with it.I’m off the firm belief that all of us can be an influencer in our own right.As long as we have subject matter expertise and there is an audience that cares to listen or wants to find out more about it, then we all have the ability to build up our tribe.

Categories
Social Media Marketing

The Art of Influencer Marketing For Solopreneurs and Small Business [Video]

28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get into why in a bit… But does it work for solopreneurs and small business? Yes! And it can be done for free, or by using low-cost tools. This article focuses on businesses that don’t have big budgets for marketing […]