For over two decades, anyone and everyone has become familiar with Harry Potter and his magical world. Since the first book was published in 1997, the series has been translated into 80 different languages, amounting to 500M copies sold worldwide. The literary series’ instant success led to 8 iconic films, followed by the establishment of Pottermore – a digital publishing, e-commerce, entertainment, and news company.
Now, 22 years after the final book was published, Harry Potter’s magic lives on and is headed to the new primetime: an augmented reality mobile game.
While the details are being held under wraps, a few things have been made known to the public including the official game’s title “Harry Potter: Wizards Unite”. The game is set to be released at some point in 2019 and is being developed by Niantic – the creators of Pokemon Go.
Is nostalgia the ultimate marketing strategy?
Niantic’s Harry Potter: Wizards Unite is making dreams come true: kids of the late 90s and …