Categories
Shopify

Optimizing an Ecommerce Store in Response to COVID-19 [Video]

Cheap and easy Video Content Marketing

It’s a confusing time. Everything changed so fast that it can be difficult to figure out how to help your clients right now. COVID-19 is massively impacting online shopping but how do you optimize an ecommerce store in a time like this? Is that even ethical?

A recent study by the Edelman Trust Barometer found that nearly two-thirds (65 percent) of consumers say that how well brands respond to the crisis will have a huge impact on their likelihood to buy their products in the future. 

People around the world have a different perspective on what’s important to them during this challenging time, and they expect companies to act and communicate differently. 

Getting the balance right is challenging, but as we pointed out in our article on crisis communication(and how to talk to clients during COVID-19), we all must keep going, as much as we can. Keep selling but use empathy in your approach. Also, this time can present …

Watch/Read More

Categories
Shopify

What is Shopify? what are its features, pros and cons and what to look out for before jumping on this platform? In this video, I have also touched upon 1) Shopify ...