It’s a confusing time. Everything changed so fast that it can be difficult to figure out how to help your clients right now. COVID-19 is massively impacting online shopping but how do you optimize an ecommerce store in a time like this? Is that even ethical?
A recent study by the Edelman Trust Barometer found that nearly two-thirds (65 percent) of consumers say that how well brands respond to the crisis will have a huge impact on their likelihood to buy their products in the future.
People around the world have a different perspective on what’s important to them during this challenging time, and they expect companies to act and communicate differently.
Getting the balance right is challenging, but as we pointed out in our article on crisis communication(and how to talk to clients during COVID-19), we all must keep going, as much as we can. Keep selling but use empathy in your approach. Also, this time can present …