Optimizing a Very Unique Business with Johnathan Ruggiero – Honest Ecommerce Ep.137 [Video]

Optimizing a Very Unique Business with Johnathan Ruggiero – Honest Ecommerce Ep.137

Johnathan Ruggiero knows about taking risks and reaping the benefits. One of his biggest gambles: meeting a woman on an online dating service. That decision paid off, and that woman, Michelle Luchese, is now his wife and business partner.

The duo are co-founders of Manly Bands, the eight-figure DTC company that is shaking up the wedding industry with its unique rings, great customer service and overall fun experience. But the road to success wasn’t exactly smooth.

Ruggiero had a career in Hollywood, going from freelance cameraman to supervising producer, but after ten years at the same job, he felt stagnant.

He also had entrepreneurial pursuits, starting a few companies – some thrived, others did okay, and a few outright failed, as often happens in the entrepreneurial learning phase.

Ruggiero’s desire to run his own business never went away and became stronger than ever. After Luchese lost her job in Los Angeles, he put in his two-weeks and the two moved to Florida where they got married and made yet another big decision: what to do next.

Inspiration struck when they discussed his horrible experience buying a wedding ring and they decided to start Manly Bands. They started slowly, running the business out of their rented garage.

With help from friends and family, Ruggiero built the website and started advertising on Facebook with just $20 a day.

In only a few short years, under Ruggiero’s direction, the company is now an eight figure powerhouse in the men’s jewelry industry.

Having moved the business to Utah, they are always adding new rings, new staff, and new goals for the future of Manly Bands.

John is constantly innovating to see how far Manly Bands can grow and how else Manly Bands can reach its customers in unique ways.

In This Conversation We Discuss:
[00:00] Intro
[00:57] Unconventional ring materials
[02:32] John’s journey to founding a business
[04:15] How the idea for Manly Bands was conceived
[06:26] Common motivation among founders
[07:42] How Manly Bands got started
[11:13] Go-to-market strategy and the first months
[12:42] You have to always re-iterate
[14:08] What would John change in the past?
[16:33] Relying on agency too soon
[17:50] Sponsor: Electric Eye
[18:10] Sponsor: Mesa
[19:04] Sponsor: Rewind
[19:39] Sponsor: Gorgias
[21:08] Sponsor: Klaviyo
[22:16] Taking control of your overall experience
[23:24] Pick one strategy and stick with it
[24:53] How to approach “being everywhere”
[25:42] One of John’s biggest mistakes
[27:09] How Manly Band’s channels were added
[28:41] The process of adding channels
[30:08] Where to find John and Manly Bands

Unique and affordable wedding bands for the distinguished man
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