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Social Media Marketing

Optimising marketing strategy effectiveness in an increasingly data-driven world: A guide [Video]

Marketing teams have not traditionally been at the forefront of conversations around company data efforts. However, as we enter 2021, consumers are expecting more, and they’re expecting it faster. Consumer attitudes have been so altered by digitalisation – particularly accelerated by the pandemic – that to stay agile, companies have to make swift and well-informed decisions. To accurately answer customer needs, business decisions need to be based on what the data is indicating.

Despite the fact it’s becoming increasingly clear that data analytics has the power to reimagine entire organisations, Gartner has found that marketing leaders are using only 58% of their marketing stack’s data potential, a figure that has stayed the same since 2019. This can largely be attributed to the key data challenges that are preventing data analysts from unlocking the full value of their marketing intelligence.

Data analysts are central to deriving value from marketing data and driving …

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Social Media Marketing

Are you taking full advantage of Instagram Guides? Wondering how Instagram Guides can help you curate gift guides, product catalogs, or educational resources? Learn how to create and reap the benefits of Instagram Guides, with this tutorial from Instagram expert Natasha Samuel. Discover the three types of Instagram Guides you can create, how each type benefits your business, and get inspiration for using Instagram Guides to market your business, products, and services. Finally, find out how to add posts or video to your new Instagram Guide, and how to add content after you’ve published your Guide. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Natasha’s Website for More Instagram Marketing Tips-- https://shinewithnatasha.com/ 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:20 What Are Instagram Guides?01:15 The Benefits of Instagram Guides01:31 3 Types of Instagram Guides02:38 Places Guide Ideas for Businesses03:01 Product Guide Ideas for Businesses03:39 Post Guide Ideas for Businesses04:01 How to Create an Instagram Guide04:24 Selecting a Cover for Guides04:58 Creating Titles and Descriptions for Guides05:18 Editing and Publishing Guides05:50 Sharing Instagram Guides06:05 Tips for Guide Creation06:57 How to Share Videos to Your Guides#SocialMediaMarketing #InstagramMarketing #InstagramGuides