To showcase the future of Out of Home, oOh!media and the National Gallery of Australia have teamed up with Google to harness its Lens technology and feature the work of female artists across the ditch.
Six Aussie artists – Melinda Harper, Nora Heysen, Olive Cotton, Robyn Stacey, Grace Cossington Smith and Sally Gabori – will have their work featured across high-profile Out of Home sites as part of the National Gallery’s ‘Know My Name’ initiative, which aims to celebrate the contributions of female Australian artists.
The outdoor event will give Australians the opportunity to interact and connect with the artists and their works of art.
Powered by Google Lens, passers-by simply need to open the app and direct their smartphone’s camera towards the panel to discover more.
Google has custom-built an immersive audio-visual capability, allowing audiences to engage with the Out of Home panel and uncover the story behind the six artists; a short video appears from the …