SAN FRANCISCO (KGO) — The pandemic is creating anxiety for consumers as well as retailers. A dramatic spike in infections could upset holiday spending. The economy is an important pillar of Building A Better Bay Area.
The uncertainty of the election had consumers pausing their spending online. Now, Adobe Analytics says there's a fast rebound, no doubt stimulated by e-commerce sites promoting Black Friday deals all month long.
"We're seeing them kicking in earlier discounts, especially in these first early days of November," said Vivek Pandya, senior digital insights manager at Adobe. "We've seen discounts across categories come down by between five to 12%."
Adobe says online spending has hit $22 billion in the past 10 days. That's 21% better than a year ago.
As rosy as that sounds, worries over rising COVID-19 infection and hospitalization rates could turn upbeat forecasts from rosy …