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Online retailers offering Black Friday shopping deals all month long as COVID-19 pandemic uncertainty looms [Video]

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SAN FRANCISCO (KGO) — The pandemic is creating anxiety for consumers as well as retailers. A dramatic spike in infections could upset holiday spending. The economy is an important pillar of Building A Better Bay Area.

The uncertainty of the election had consumers pausing their spending online. Now, Adobe Analytics says there's a fast rebound, no doubt stimulated by e-commerce sites promoting Black Friday deals all month long.

"We're seeing them kicking in earlier discounts, especially in these first early days of November," said Vivek Pandya, senior digital insights manager at Adobe. "We've seen discounts across categories come down by between five to 12%."

RELATED: Here's how retailers are changing their approach to Black Friday this year

Adobe says online spending has hit $22 billion in the past 10 days. That's 21% better than a year ago.

As rosy as that sounds, worries over rising COVID-19 infection and hospitalization rates could turn upbeat forecasts from rosy …

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Reports of rising retail sales suggest Chinese consumers have shaken off coronavirus worry, but the recovery is by no means complete, and spending that has grabbed headlines masks a deeper malaise

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Ecommerce

ASB MAGAZINE: Two-time world champion surferJohn John Florence, in partnership with Clif Bar, has released a new documentary film Tokyo Rising, through Amazon Prime Video.Tokyo Risingchronicles Florences 2019 professional surfing season and quest to earn a position on the inaugural Team USA Olympic surf team. With Kelly Slater on his heels, Florence is faced with a high-stakes decision five months after reconstructive surgery on his ACL. The battle for Olympic qualification comes down to the Pipe Masters on Oahus North Shore.