Today on CBTNews.com – Wednesday, May 6th, 2020:
Facebook’s Head of Retail Automotive, Bob Lanham Discusses Social Marketing Trends and Big Industry Changes in a Post COVID-19 World
On today’s show, we speak to Head of Retail Automotive at Facebook, Bob Lanham, about current trends in social marketing and how the industry could be affected long-term due to the Coronavirus.
Why You Need a Long Term Value Metric for Fixed Operations
For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to grow. To help retain customers between purchases, many industries have created a structure or system to reward long term customers. Every business is capable of creating and measuring this Long Term Value (LTV) to help reward and retain their best customers, yet for many automotive dealerships there does not seem to be a focus on this metric. Read More